Zoe Saldanya for Calvin Klein's Envy

Posted on:- 21 August, 2010

Photos from the F/W Calvin Klein Underwear Envy ad campaigns, featuring Wilhelmina represented Zoe Saldanya, have been released and Ms. Saldanya looks nothing short of AMAZING. Even in the behind the scenes pictures, Zoe looks elegant and intriguing.


 Zoe was obviously the perfect choice to be the face of this world famous not only because she has appeared in several successful films as of late, (including “The Losers”, “Death At A Funeral”, “Star Trek”, and the highest grossing film of all time, “Avatar”) but because of her crossover appeal; she looks great and does a great job whether she’s in a photo shoot or on a film set. The star is exited “to be associated with such an iconic, globally recognized brand like Calvin Klein Underwear”, and Bob Mazzoli, the Chief Creative Officer of CK Underwear stated that “Zoe brings the campaign to life, and her universal appeal will enable us to continue to expand our dialogue with our consumers worldwide”. Zoe seems to have been a fan of wearing Calvin Klein for some time now, not just in front of the cameras. Just lately, she was dressed by award-winning stylist Francisco Costa for the 2010 CFDA Fashion Awards, the 2010 Costume Institute Benefit at the Metropolitan Museum of Art, and amfAR’s 2010 Inspiration Gala.  Shot by renowned photographer Mikael Jansson in New York City, the Envy campaign will comprise of a mix of print, digital, and outdoor advertising. Their release will coincide with the October 2010 magazines.    Envy, the newest line of lingerie from Calvin Klein, is designed to create a more revealing silhouette. The line also completes the Calvin Klein Underwear Coverage Level System: bras that are identified by three different levels of coverage, with each level differentiated by cup coverage, and strap and band width. Envy is Coverage Level 1, with a minimal level of coverage for a sleek and sexy look. Coverage Level 2 is titled Perfectly Fit, with mid-level coverage for classic support.  Seductive Comfort is Coverage Level 3, which obviously provides the most coverage and support. Look for all 3 levels out in stores this fall.  Images courtesy of Calvin Klein and Models.com