Video By Damien Neva
NEW YORK — Spend 60 seconds with Juan Betancourt, the face of Tom Ford for Men, and it will become plainly obvious why the man who famously turned around the house of Gucci chose the 22-year-old Cuban model to launch his signature men’s skincare and grooming line. Juan’s smoldering good looks are intoxicating, the very high-proof, white lightning variety that will hasten product sales and enhance the viability of the heretofore untapped men’s skincare market. Juan worked extensively with Tom Ford in London for this campaign as well the campaigns for ready-to-wear and eyewear. The designer’s hands-on approach made a huge impression upon Juan, which he believes helped create a campaign that he describes simply as “amazing.”
Please visit The Cut to see an exclusive video for the Tom Ford for Men campaign featuring Juan Betancourt.