Campaigns By Damien Neva
The Bergdorf Goodman 5F Fall 2013 campaign starring Wang Xiao went live just before models began walking down New York runways for Fashion Week. In the intervening weeks the campaign has spread its wings to become the driving force behind 5F. In the above behind-the-scenes video campaign model Wang Xiao is pictured in impressive fashion wearing a number of brands including amongst others Helmut Lang, 3.1 Phillip Lim, Acne, Theyskens’ Theory, and J Brand. Lovely campaign, truly.
Shop 5F by visiting BG.com/5F.
Credits include: Client, Bergdorf Goodman; Campaign, 5F Fall 2013; Creative direction, Aidan Kemp; Photography, Dan King; Styling, Emma Sanchez; Hair, Romina Maneti; Makeup, Rie Omoto.