Ton Heukels stars in the Tru Trussardi Fall 2013 campaign photographed by Karim Sadli. Launched in 2005, Trussardi’s second line by creative designer Gaia Trussardi exudes a certain abandon, lack of inhibition befitting of its Dutch heartthrob campaign model. “Tru Trussardi garments are for the men and women of today’s world,” trumpets a brand statement, “less and less anchored to any rigid, pre-established concept of the day… .” Logic therefore concludes Ton Heukels to be true to Tru Trussardi.
Please visit YouTube to see a behind-the-scenes look at the Tru Trussardi Fall 2013 campaign shoot.
Credits include: Client, Tru Trussardi; Campaign, Fall 2013; Photography, Karim Sadli; Creative direction, Gaia Trussardi; Art direction, Macs Iotti.