Sung Hee | Prada Real Fantasies Fall 2013

Posted on:- 31 July, 2013

  News By Damien Neva


Sung Hee features in the Prada Fall 2013 video-cum-lookbook titled Real Fantasies by AMO, the house’s longtime media collaborator that is based in Rotterdam. In the opening sequence of the short film a simple room is assembled in a cutout paper-like manner. Sung Hee appears before a TV holding a remote control and wearing the look she wore down the runway in Milan this past February, a plaid dress in pink and white with a silver belt. Sung Hee clicks the remote several times past Formula 1 and big cat nature channels before settling on the main program, Real Fantasies. What follows is an artsy, if not quirky look at the Prada Fall 2013 collection. A debt of gratitude is owed to the channel-changing Sung Hee — without whom we might still be watching fast cars driving in circles.

Credits include: Client, Prada; Title, Real Fantasies; Season, Fall / Winter 2013; Art direction, AMO including Lok Jansen, Jeroen Koolhaas, Ippolito Pestellini Laparelli, Miguel Taborda, Lucia Venturini; Artwork, Lok Jansen, Jeroen Koolhaas; Editing and visual effects, APRIL including Matteo Frittelli, Gabrio Bellotti; Music, 3o including Andrea Cassano, Alessandro Sicardi, Fabio Viscocchi; Film, APRIL including Matteo Frittelli, Gabrio Bellotti; Focus pulling, 4FRIENDS including Krishna Agazzi, Massimo Cecchini, Gaia Ferme.