Soo Joo | Saks Fifth Avenue Spring Fashion (Photography: Márton Perlaki)
As the juggernaut of digital innovation continues to transform the online shopping experience, then excellent retailer-produced stories like this from Saks featuring Soo Joo
will proliferate. Fact is, conversion rates for designer and luxury goods are higher when presented in a compelling editorial manner, which has long been the reserve of print magazines. Enter Soo Joo and her story for Saks by photographer Márton Perlaki.