Soo Joo features in the newly announced United Colors of Benetton Fall 2013 campaign photographed by Mikael Jansson. The Italian fashion brand’s new advertising series draws inspiration from the world of music and how it “unifies diversity.” To that end, Soo Joo, a singer who is also versed in piano and flute, has been cast for the campaign, which also features Brooklyn rapper Theophilus London. Modeling commands a bulk of Soo Joo’s attention, but her musical passions have found expression in the evenings when she often shares tracks remotely with a university friend who is also a bandmate. The United Colors of Benetton campaign long confirms what this page has been documenting for months, namely that Soo Joo is on song.
Please visit Benetton online to see more of this campaign.
Credits include: Client, United Colors of Benetton; Campaign, Fall 2013; Photography, Mikael Jansson.