Posted on:- 3 July, 2013

  Campaigns By Damien Neva

Soo Joo for Chanel Fall 2013 (Photography: Karl Lagerfeld) Soo Joo for Chanel Fall 2013 (Photography: Karl Lagerfeld)

This casting seems to have been all but destined since this model stepped on Karl Lagerfeld’s runway under the dome of the Grand Palais in January of this year. Fast forward seven months and a handful of appearances for the storied French house and here it is, Chanel’s Fall 2013 ready-to-wear advertising campaign featuring one Soo Joo Park of South Korea by way of Northern California. For her part, Soo Joo could not look any more at ease than she does, needlepoint in hand, in her leather cuissardes (merci à Tim Blanks). This tearsheet is but the first salvo of what will likely be an extensive advertising campaign. Until more can be seen, there is always needlepoint…

Credits include: Client, Chanel; Campaign, Fall 2013; Photography, Karl Lagerfeld.

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