Tommy Hilfiger today launched its global Fall 2013 campaign photographed by Craig McDean, which features for the first time RJ King and Marlon Teixeira. The campaign, titled “cärpe-díem mañana,” follows the brand’s recurring family of characters knows as the Hilfigers to university. “Collegiate traditions and the preppy, Ivy League look were some of my earliest design inspirations and the starting point for our signature style,” Tommy Hilfiger was quoted as saying in a statement released by the company. Handsome, irreverent, RJ and Marlon already look to be shrewd additions to this endearing campaign.
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Credits include: Client, Tommy Hilfiger; Campaign, Fall 2013; Photography, Craig McDean; Creative direction, Trey Laird at Laird + Partners; Styling, Karl Templer; Hair, Eugene Souleiman; Makeup, Mark Carrasquillo.