Manon Leloup features in the Just Cavalli Fall 2013 campaign by Giampaolo Sgura, which draws heavily on the May 1968 student protests in Paris. A choreographed street tussle between models and riot police sets the scene for the advertising series for Roberto Cavalli’s youthful line. The Florence-born designer would have been 27 during L’Été 68, the events of which have taken on a warm glow in the intervening decades (see also Bertolucci). The cultural reference for what is ostensibly a [*spoiler alert*] capitalist endeavor will surely rankle some, but what is unlikely to aggravate anyone is the sight of Manon Leloup on the front lines…de la mode.
See more of the campaign by visiting Roberto Cavalli on YouTube.
Credits include: Client, Just Cavalli; Campaign, Fall 2013; Photography, Giampaolo Sgura; Art direction, Marco Braga, Giuliano Federico; Styling, Véronique Didry; Hair, Franco Gobbi at CloseUp Milano; Makeup, Jessica Nedza at CloseUp Milano; Location, Barcelona.