In 1979 the Amon Carter Museum commissioned Richard Avedon for a series portraits of subjects from the American West. The project came to completion in 1985 as an exhibition called In the American West and is widely regarded as decisive moment in the photographer’s career. For once the maestro’s lens was trained on common subjects such as the miner, farmhand, and housewife. In the latest issue of Vogue Hommes International Sølve Sundsbø takes Avedon’s American West as a point of departure for a series of evocative black & white portraits of models including Garrett Neff and Kelly Rippy amongst others. Titled “Models,” the Beat Bolliger-styled story examines these professional fashion subjects in all their grittily stylized glory. Although the dirt on these subjects has undoubtedly been added for effect, there is nevertheless a certain believability to it all. Whereas Avedon’s subjects simply posed as the people who they were and the same is true for Sundsbø’s subjects. After all, Garrett and Kelly are who they are, models.
Credits include: Publication, Vogue Hommes International N°18 Automne-Hiver 2013-2014; Title, “Models”; Photography, Sølve Sundsbø; Styling, Beat Bolliger; Hair, Didier Malige; Makeup, Marla Belt using M∙A∙C Cosmetics; Styling assistance, Lindsey Hornyak, Ashlee Henderson; Casting, Larissa Gunn; Production, Jeffrey Delich; Retouching, Digital Light Ltd.