Coco Rocha — “Why I Instagram” for Vogue Daily (Photography: Lelsie Kirchhoff)
Instagrams. Today the supermodel and social media maven keyed in a 2598-character microtreatise
on the subject entitled “Why I Instagram” for Vogue Daily. “Models are never really ‘off duty’ anymore,” explained Coco, “and I view social media as an extension of my career as a whole.” Her career is well served by her Instagram, which boasts over 400K followers, and an overall digital media audience that totals upwards of 10 million.