Campaigns By Damien Neva
Content is king in the Information Age and few have taken this to heart like Juicy Couture have for its Wild at Heart campaign that is currently running. The California casual wear purveyor has tapped Alexandra Richards and a shortlist of other key influencers to curate exclusive Spotify playlists. For her part, Alexandra has compiled 23 tracks for her playlist that includes amongst others Ramones, Major Lazer, and Lykke Li. Rock and roll is not only on Alexandra’s playlist (or for that matter her family tree), it also comes through in her personal style. Alexandra in fact cites the Ramones as a style influence, “I’m a jeans and tee kind of girl. And always with a leather jacket.”
Please visit Juicy Couture on Facebook to read Alexandra’s full interview and play her exclusive Wild at Heart playlist.